Today’s marketers need to develop campaigns for an expanding array of media channels. Direct mail, mobile advertising, social media networks, email marketing, digital billboards – the choices are almost endless! It’s simply never been more critical to make sure you’re consistently representing your brand in the marketplace. Your brand is your promise to your customer. It tells Read more…
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As a business owner, you want to do everything you can to market your business and get the most for your advertising dollars; the last thing you want to do is send out a bunch of mailers only to end up with no responses. Direct mail marketing can include such things as postcards, catalogs, sales Read more…
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Marketers should not underestimate the power of print advertising. Sure, digital marketing appears to be a more robust and contemporary way to advertise, but its power is limited. Consumers can interact with your brand online to an extent, but not in physical way—that’s where print comes in. Giving consumers the ability to literally hold your Read more…
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Print has been declared dead so many times that the saying has become passé. And although print doesn’t compete with the instant updates of social media and other digital mediums, there are still plenty of instances in which print is preferable and more effective. This is especially true for marketing in business. These are five examples Read more…
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The purpose of a Call to Action (CTA) is to encourage a visitor to take a desired action. Usually this action is to engage with an offer you are providing: the downloading of an ebook, registration for a free trial, subscription to a newsletter, etc. That offer resides on a landing page on your website, Read more…
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As we close out 2014 and look to the New Year, leaders in every industry and workplace should consider changes they must make to keep up in our fast-paced world. Of all of the key things leaders should consider, one stands out amongst the rest as a must for 2015: autonomy. Employee autonomy surfaced as an innovative Read more…
