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  • Brand Building Through Direct Marketing

    August 8, 2016
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Branding, Direct Marketing

    Today’s marketers need to develop campaigns for an expanding array of media channels. Direct mail, mobile advertising, social media networks, email marketing, digital billboards – the choices are almost endless! It’s simply never been more critical to make sure you’re consistently representing your brand in the marketplace. Your brand is your promise to your customer. It tells Read more…

  • 6 Tips to Boost Response Rate in Your Direct Mail Campaign

    January 27, 2016
    Digi Dog
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Branding, Digital Printing, Direct Mail, Print Design, Response Rates, Target Marketing

    As a business owner, you want to do everything you can to market your business and get the most for your advertising dollars; the last thing you want to do is send out a bunch of mailers only to end up with no responses. Direct mail marketing can include such things as postcards, catalogs, sales Read more…

  • The Power of Letting Customers Hold Your Brand

    January 8, 2016
    MaryKate Callahan
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Branding, Digital Marketing, Direct Mail, Print Design

    Marketers should not underestimate the power of print advertising. Sure, digital marketing appears to be a more robust and contemporary way to advertise, but its power is limited. Consumers can interact with your brand online to an extent, but not in physical way—that’s where print comes in. Giving consumers the ability to literally hold your Read more…

  • Print Collateral the Internet Can’t Replace

    September 1, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Branding, Digital Marketing, Digital Printing

    Print has been declared dead so many times that the saying has become passé. And although print doesn’t compete with the instant updates of social media and other digital mediums, there are still plenty of instances in which print is preferable and more effective. This is especially true for marketing in business. These are five examples Read more…

  • 6 Things to Avoid When Crafting Calls to Action

    January 7, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Branding, Content Marketing, Inbound Marketing, Multichannel Marketing, Target Marketing

    The purpose of a Call to Action (CTA) is to encourage a visitor to take a desired action. Usually this action is to engage with an offer you are providing: the downloading of an ebook, registration for a free trial, subscription to a newsletter, etc. That offer resides on a landing page on your website, Read more…

  • What it Takes to be a Great Leader in 2015

    December 29, 2014
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Around the Office

    TAGS

    Branding

    As we close out 2014 and look to the New Year, leaders in every industry and workplace should consider changes they must make to keep up in our fast-paced world. Of all of the key things leaders should consider, one stands out amongst the rest as a must for 2015: autonomy. Employee autonomy surfaced as an innovative Read more…

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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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