With the United States Postal Service and Postal Regulatory Commission (PRC) postal rate increases taking effect this month, it’s more important than ever to partner with a direct mail and print provider to ensure your business is able to optimize costs while working within USPS requirements. There are a few steps companies can take to Read more…
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Is your business putting a focus on customer experience? According to Forbes, 84% of companies that work to improve their customer experience report an increase in their revenue, and 73% of customers say a good experience is key in influencing their brand loyalties. Customer service and experience can make or break a brand’s reputation, and Read more…
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Back in December, we discussed direct mail trends as we were entering the deadliest period of the pandemic in the U.S. The six months between then and now probably seem like an eternity. Although the pandemic and recovery are far from over, the world is finally – slowly – getting back to normal. Offices are Read more…
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Many direct mail marketers wonder, “Am I turning people off by mailing too often?” Given how much people love receiving mail and look forward to checking the mailbox, you would really have to go overboard to turn people off. More often than not, the question should be, “Am I mailing frequently enough to be remembered Read more…
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The advantages of direct mail marketing are well-documented. People love checking the mail. The physical mailbox is much less crowded than the inbox. Every part of a mailing can be personalized. Mail can be held, set aside for future viewing, pinned to a corkboard, or stuck to the refrigerator. All of these benefits contribute to Read more…
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Print is often referred to as traditional media, or even old media. In terms of age, that’s understandable. A German goldsmith built the first printing press in 1439 to mass produce books. Digital printing, however, has a much shorter history. The world’s first digital color printing press, called Indigo, was launched in 1993. Does that Read more…
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Trigger-based marketing uses action-based data to automatically deliver a marketing message to someone based on a predefined event. The goal is to capitalize on a small window of high relevance and opportunity and motivate the consumer to take a specific action. Google once referred to this capability as critical to “winning the moments that matter.” Read more…
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There are countless surveys and studies that reinforce how people recall and respond to direct mail compared to other marketing channels. There are plenty of success stories that validate direct mail’s ROI. But what’s happening below the surface? On a subconscious level, how are people processing brand messages? What inspires them to take action? These Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
