With the United States Postal Service and Postal Regulatory Commission (PRC) postal rate increases taking effect this month, it’s more important than ever to partner with a direct mail and print provider to ensure your business is able to optimize costs while working within USPS requirements. There are a few steps companies can take to Read more…
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Back in December, we discussed direct mail trends as we were entering the deadliest period of the pandemic in the U.S. The six months between then and now probably seem like an eternity. Although the pandemic and recovery are far from over, the world is finally – slowly – getting back to normal. Offices are Read more…
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On the Friday heading into Memorial Day weekend, the USPS announced that it had filed notice with the Postal Regulatory Commission to request price increases that would raise overall Market Dominant product and service rates by about 6.9 percent. First-Class Mail rates would increase by 6.8 percent to offset ongoing losses resulting from First-Class Mail Read more…
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Everyone has felt it at some point. Depending on the individual and how heavily you rely on video meetings, Zoom fatigue may have set in just months or even weeks into the coronavirus pandemic. To be fair, it’s not just a Zoom thing. Zoom just happened to be the platform that most people turned to Read more…
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It’s easy to assume that print catalogs would be destined for the same fate as the sabre-tooth tiger, given the growth of email, social media, search marketing, video, and other digital platforms. After all, a marketing format that’s 175 years old should be obsolete by now, right? If that’s the case, why did Wayfair launch Read more…
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Adding a tagline to your corporate identity is a small but mighty way to communicate how you want people to identify with your brand. This short phrase might address what you do, how you do it, why you do it, or even convey a feeling or philosophy. According to the Merriam Webster online dictionary, a Read more…
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Most nonprofits are well-aware of the fact that nearly one-third of annual giving typically happens during the month of December, while 12 percent happens during the final three days of the year. Those numbers could be even higher this year due to the coronavirus pandemic. According to Charities Aid Foundation (CAF) of America, nearly three Read more…
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Our new quarterly calendar is hot off the presses! With summer in full swing, we’ve got you covered for July, August, and September. Download the calendar here.