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  • How Political Direct Mail Will Help Your Candidate Win

    September 21, 2018
    MaryKate Callahan
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Marketing

    You should never underestimate the power of direct mail, but especially not during election season. Pushing political campaigns through the mail has remained a tried and true way to reach voters and solicit them to vote for your candidate. Did you know that direct mail is considered the most credible form of political outreach (more than Read more…

  • Think Outside the Envelope

    November 4, 2016
    Jen Barletta
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Postal Service, Print Design, Stamps, Variable Printing

    You only have 3–5 seconds to get recipients to open your mail (the Open NOW Rate of physical mail), which is why an envelope’s top job is to get itself opened. The outer envelope is typically the last piece of a direct mail package to be designed; yet the first piece your audience will see. Read more…

  • Dividends are Paying off for Financial Services Marketers Investing in Direct Mail

    October 14, 2016
    Digi Dog
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Response Rates, Target Marketing

    If the financial services industry is any indication, direct mail is not only gaining strength among marketers, but also working well across various age groups. Recent information uncovered by direct marketing research firm Competiscan shows that “direct mail outreach by the financial services sector to Millennials grew faster than to any other age group from Read more…

  • The One-Two Punch of Direct Mail and Email Marketing

    September 20, 2016
    Whitney Proud
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Email, Response Rates

    Informally, the old one-two punch refers to “an especially forceful or effective combination or sequence of two things.” In direct marketing the two-channel combo of direct mail and email packs a powerful one-two punch in getting the message out and bringing response in. Here’s why… Email Can Prime the Direct Mail Pump Before sending a Read more…

  • Brand Building Through Direct Marketing

    August 8, 2016
    Jen Barletta
    categories & tags
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    CATEGORIES

    Marketing

    TAGS

    Branding, Direct Marketing

    Today’s marketers need to develop campaigns for an expanding array of media channels. Direct mail, mobile advertising, social media networks, email marketing, digital billboards – the choices are almost endless! It’s simply never been more critical to make sure you’re consistently representing your brand in the marketplace. Your brand is your promise to your customer. It tells Read more…

  • Insights Into How Consumers Sort and Engage with Mail

    July 18, 2016
    Whitney Proud
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, USPS

    When you get home, do pick up your mail and scan the envelopes as you walk back to your front door? Has your spouse already picked it up from your Post Office and left it on the counter for you to review when you have time? Do you look forward to reviewing your mail or Read more…

  • USPS Informed Delivery to Send Digital Photos of What’s In Your Mailbox

    April 15, 2016
    Jen Barletta
    categories & tags
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    CATEGORIES

    News

    TAGS

    Direct Mail, Direct Marketing, USPS

    Free Email Service, Informed Delivery, Set to Rollout in 2017 What response rate would you need to deem your direct mail marketing campaign successful? Two percent? One percent? What would your ROI look like if that response rate jumped to nearly 6%? This is a question you can start asking should the United States Postal Read more…

  • 116.3 Million in the U.S. Are Print Coupon Users

    March 25, 2016
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    News

    TAGS

    Direct Marketing

    A recent 2K16 Valassis® Coupon Intelligence Report revealed that 116.3 million Americans are print coupon users. While the total number of print coupon users has decreased slightly since 2012, it still trumps the 68.4 million coupon users who currently use digital coupons. Incredibly, when accounting for all coupon usage, there are no significant differences in Read more…

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Tags

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  • Direct Marketing
  • EDDM
  • Email
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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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