You should never underestimate the power of direct mail, but especially not during election season. Pushing political campaigns through the mail has remained a tried and true way to reach voters and solicit them to vote for your candidate. Did you know that direct mail is considered the most credible form of political outreach (more than Read more…
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You only have 3–5 seconds to get recipients to open your mail (the Open NOW Rate of physical mail), which is why an envelope’s top job is to get itself opened. The outer envelope is typically the last piece of a direct mail package to be designed; yet the first piece your audience will see. Read more…
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If the financial services industry is any indication, direct mail is not only gaining strength among marketers, but also working well across various age groups. Recent information uncovered by direct marketing research firm Competiscan shows that “direct mail outreach by the financial services sector to Millennials grew faster than to any other age group from Read more…
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Informally, the old one-two punch refers to “an especially forceful or effective combination or sequence of two things.” In direct marketing the two-channel combo of direct mail and email packs a powerful one-two punch in getting the message out and bringing response in. Here’s why… Email Can Prime the Direct Mail Pump Before sending a Read more…
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Today’s marketers need to develop campaigns for an expanding array of media channels. Direct mail, mobile advertising, social media networks, email marketing, digital billboards – the choices are almost endless! It’s simply never been more critical to make sure you’re consistently representing your brand in the marketplace. Your brand is your promise to your customer. It tells Read more…
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When you get home, do pick up your mail and scan the envelopes as you walk back to your front door? Has your spouse already picked it up from your Post Office and left it on the counter for you to review when you have time? Do you look forward to reviewing your mail or Read more…
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Free Email Service, Informed Delivery, Set to Rollout in 2017 What response rate would you need to deem your direct mail marketing campaign successful? Two percent? One percent? What would your ROI look like if that response rate jumped to nearly 6%? This is a question you can start asking should the United States Postal Read more…
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A recent 2K16 Valassis® Coupon Intelligence Report revealed that 116.3 million Americans are print coupon users. While the total number of print coupon users has decreased slightly since 2012, it still trumps the 68.4 million coupon users who currently use digital coupons. Incredibly, when accounting for all coupon usage, there are no significant differences in Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
