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  • What is Inbound Marketing?

    February 11, 2015
    Whitney Proud
    categories & tags
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    CATEGORIES

    Marketing

    TAGS

    Content Marketing, Email, Inbound Marketing, Multichannel Marketing, SEO, Social Media

    Feel like you’re hearing “inbound marketing” and seeing “#inbound” everywhere? Are you not quite sure what it is all about? As a marketing professional in 2015, you should know! Even print & production professionals should have a good understanding of their place in inbound and this new way of communicating with the buyer so it can Read more…

  • 6 Things to Avoid When Crafting Calls to Action

    January 7, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Branding, Content Marketing, Inbound Marketing, Multichannel Marketing, Target Marketing

    The purpose of a Call to Action (CTA) is to encourage a visitor to take a desired action. Usually this action is to engage with an offer you are providing: the downloading of an ebook, registration for a free trial, subscription to a newsletter, etc. That offer resides on a landing page on your website, Read more…

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From Our Blog

  • How Trigger-Based Direct Mail Can Drive Marketing ROI
  • Neuroscience Research Reinforces Direct Mail’s Effectiveness
  • Meet the Modern Print Catalog: Stylish, Interactive, Precisely Targeted
  • 5 Direct Mail Marketing Trends for 2021 as the Effects of 2020 Still Linger
  • Unleashing the Power of a Tagline

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