You probably know by now that our tagline at Digital Dog Direct is “Unleash the Power.” As marketing copy, that has a couple of meanings for us. 1) Take advantage of the power of direct mail and 2) Benefit from the power that DDD can bring to your marketing and mailing efforts. But you might Read more…
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It’s that time of year to begin a performance analysis of your 2018 direct marketing strategy so that you can make adjustments and hit the ground running in 2019. You may need to do some digging, but there are several metrics necessary to factor the measurable values used to determine ROI for various marketing initiatives. Read more…
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There is a reason why it seems like business cards have been around forever—it’s because they serve an important purpose. When it comes to gaining new business or networking with people that are relevant to your company’s success, having a great business card (read: unique, high-quality, interesting) is not something you should underestimate. Here’s why Read more…
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The United States Postal Service has long helped make the holiday season more festive with beautiful collections of seasonal postage stamps. Digi Dog did a little digging and discovered that the USPS first began issuing Christmas Stamps in 1962. The initial print run of 350 million, 2-color (red & green) stamps, quickly sold out. The Read more…
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The United States Postal Service (USPS) is a remarkable organization that does not get nearly the credit it truly deserves. Besides the fact that is only costs 47¢ (or less) to send a letter 3,000 miles across the county, the organization has provided exemplary service for 241 years since Benjamin Franklin was named the first Read more…
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Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. If you are the northeastern coast, you may end up working from home during Read more…
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As we close out 2014 and look to the New Year, leaders in every industry and workplace should consider changes they must make to keep up in our fast-paced world. Of all of the key things leaders should consider, one stands out amongst the rest as a must for 2015: autonomy. Employee autonomy surfaced as an innovative Read more…
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Between your emails, meetings, and phone calls, completing your daily “must do” tasks can seem like an impossible goal. Who hasn’t looked down at that checklist and cringed when you see the same project, week after week, at the top of the list? You know it needs to get done, but somehow it never does. Read more…