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  • Think Outside the Envelope

    November 4, 2016
    Jen Barletta
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Postal Service, Print Design, Stamps, Variable Printing

    You only have 3–5 seconds to get recipients to open your mail (the Open NOW Rate of physical mail), which is why an envelope’s top job is to get itself opened. The outer envelope is typically the last piece of a direct mail package to be designed; yet the first piece your audience will see. Read more…

  • Dividends are Paying off for Financial Services Marketers Investing in Direct Mail

    October 14, 2016
    Digi Dog
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Response Rates, Target Marketing

    If the financial services industry is any indication, direct mail is not only gaining strength among marketers, but also working well across various age groups. Recent information uncovered by direct marketing research firm Competiscan shows that “direct mail outreach by the financial services sector to Millennials grew faster than to any other age group from Read more…

  • The One-Two Punch of Direct Mail and Email Marketing

    September 20, 2016
    Whitney Proud
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Email, Response Rates

    Informally, the old one-two punch refers to “an especially forceful or effective combination or sequence of two things.” In direct marketing the two-channel combo of direct mail and email packs a powerful one-two punch in getting the message out and bringing response in. Here’s why… Email Can Prime the Direct Mail Pump Before sending a Read more…

  • Writing Direct Mail that Sells

    September 1, 2016
    Digi Dog
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Direct Mail

    The goal of all direct mail marketing is to elicit response. That can happen in a number of ways: driving retail store traffic; attracting website visitors; developing inbound sales leads; generating telephone orders. Profitable direct mail pieces accomplish this goal when they: Capture the attention of the recipient Influence their desire for the product or Read more…

  • Add a Whole New Dimension to Your Direct Mail Campaign

    August 18, 2016
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail

    Objective #1 in any direct mail campaign is to bring attention to your mail piece and get it opened. There may be no better way to accomplish this than to present your recipient with, well, a present in the form of a package with something three-dimensional inside. Who can resist opening a small package they Read more…

  • Insights Into How Consumers Sort and Engage with Mail

    July 18, 2016
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, USPS

    When you get home, do pick up your mail and scan the envelopes as you walk back to your front door? Has your spouse already picked it up from your Post Office and left it on the counter for you to review when you have time? Do you look forward to reviewing your mail or Read more…

  • 4 Mistakes That Will Sabotage Your Direct Mail Campaign

    July 13, 2016
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Mailing Lists

    With all of the man-power, time, energy, and money that you invest in your direct mail campaign, it’s worth it to take the extra time to cover your bases and ensure you don’t commit any of these common mistakes. Sending to a Bad List You’ve planned for months, invested money on production, printing, and postage, Read more…

  • Cut Down on Costs by Cutting Down on Undeliverable-As-Addressed Mail

    June 27, 2016
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, USPS

    $1.8 billion. That’s how much the USPS spends each year to process undeliverable-as-addressed (UAA) mail. That figure reflects the 6 billion mail pieces that are tossed in the trash every year due to “poor address quality”. While the total volume of UAA mail has decreased over the years, that number is still shockingly high—and shockingly Read more…

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From Our Blog

  • How Trigger-Based Direct Mail Can Drive Marketing ROI
  • Neuroscience Research Reinforces Direct Mail’s Effectiveness
  • Meet the Modern Print Catalog: Stylish, Interactive, Precisely Targeted
  • 5 Direct Mail Marketing Trends for 2021 as the Effects of 2020 Still Linger
  • Unleashing the Power of a Tagline

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