Marketers should not underestimate the power of print advertising. Sure, digital marketing appears to be a more robust and contemporary way to advertise, but its power is limited. Consumers can interact with your brand online to an extent, but not in physical way—that’s where print comes in. Giving consumers the ability to literally hold your Read more…
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Print has been declared dead so many times that the saying has become passé. And although print doesn’t compete with the instant updates of social media and other digital mediums, there are still plenty of instances in which print is preferable and more effective. This is especially true for marketing in business. These are five examples Read more…
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There is no shortage of email marketing tips online. Since technology is always in flux, it is essential that marketers stay on top of what’s most important on a regular basis. 74% of marketers believe email will produce future ROI and believe it is core to their business (Pardot), making it a clear priority in Read more…
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Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. Nonprofits face many marketing challenges: fundraising efforts, donor retention, time management, to Read more…
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Scroll for special nonprofit 2015 calendar & mail rate cheat sheet—free download! When limited budgets and compacted timelines are in play and the stakes are high, single-channel marketing and poor messaging are the last things that will help your marketing strategy. Unfortunately, this happens to be the case for many nonprofit organizations. Fortunately, they are Read more…
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Landing pages are your online lead generation hubs. Draw potential customers to these specific pages on your website by offering them something of value in exchange for some of their basic personal information (like name, email, or occupation). If you make a landing page a positive point of contact, your prospect will leave with a Read more…
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As media choices and considerations broaden through search, email, social, online, and mobile channels, direct mail remains a key driver of sales for many marketers. The reality is that digital marketing now plays an even-more critical role in any media mix; but despite what some naysayers forecast, direct mail is not going away. By all Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
