Everyone loves to be rewarded for his or her loyalty. As a business, it’s good to thank your patrons for their brand advocacy through customer reward programs. Direct mail trigger campaigns are a great long-term marketing campaign solution that satisfies this need on an ongoing basis. Direct mail trigger campaigns are ongoing, action-based campaigns that Read more…
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Customer Reward Programs through Direct Mail Trigger Campaigns
August 12, 2015 -
What is Inbound Marketing?
February 11, 2015Feel like you’re hearing “inbound marketing” and seeing “#inbound” everywhere? Are you not quite sure what it is all about? As a marketing professional in 2015, you should know! Even print & production professionals should have a good understanding of their place in inbound and this new way of communicating with the buyer so it can Read more…
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Digital Dog Direct Uses Social Media to Raise Money for SAVE Animal Rescue in Princeton, NJ
January 22, 2015$1,000 Donated as Part of a Holiday Giving Campaign Digital Dog Direct recently donated $1,000 to SAVE, A Friend to Homeless Animals in Princeton, NJ. Local fans on social media supported the cause during the holidays by sharing 65 photos of themselves or their pet with Digi, Digital Dog Direct’s mascot, on Facebook and Twitter. Read more…
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#GivingTuesday, You’re Doing it Right: How Social Media Can Turn a Day Into a Movement
December 16, 2014On Tuesday, December 2nd, 2014, people from around the world raised $45.7 million for charities during a global social movement known as #GivingTuesday. The annual event was started three years ago by 92nd Street Y (a cultural and community center in NYC) and the United Nations Foundation in the United States and has since spread Read more…
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The Top 3 Marketing Channels for 2014-15
October 28, 2014In the Econsultancy Cross-Channel Marketing Report of 2014, company respondents dished out which marketing channels were of the upmost importance in the coming year. You may be surprised to see what they said… More than half of the company respondents voted their website as their top priority, coming in at 53%. Email marketing took second Read more…
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Digi Says: B2B’s Can Influence the Early Stages of the Buyer’s Journey
September 4, 2014Whitney Proudcategories & tagsDigi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. “Forrester research shows that today’s B2B buyer will find three pieces of Read more…
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The Big 6 in the Mix: Today’s Most Effective Marketing Channels
May 21, 2014Jen Barlettacategories & tagsTechnology allows us to choose how, where, and when we want to use our multiple devices for a wide variety of daily tasks (shoe shopping, content searching, email checking, Facebook browsing, etc.). So, how are you supposed to know which individual channel is going to best reach your customer? Trick question; there is no one best way. Read more…
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Tags
- B2B Marketing
- Binding
- Branding
- Calligraphy
- Content Marketing
- Digital Marketing
- Digital Printing
- Direct Mail
- Direct Marketing
- EDDM
- First Class Mail
- G7 Master
- Inbound Marketing
- Invitation
- Konica Minolta
- Large Format Printing
- Mailing Lists
- Multichannel Marketing
- Postage
- Postal Service
- Print Design
- Priority Mail
- PURLs
- QR Codes
- Response Rates
- Scientific Posters
- SEO
- Social Media
- Stamps
- Target Marketing
- USPS
- UV Coating
- Variable Printing