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  • What is Inbound Marketing?

    February 11, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Content Marketing, Email, Inbound Marketing, Multichannel Marketing, SEO, Social Media

    Feel like you’re hearing “inbound marketing” and seeing “#inbound” everywhere? Are you not quite sure what it is all about? As a marketing professional in 2015, you should know! Even print & production professionals should have a good understanding of their place in inbound and this new way of communicating with the buyer so it can Read more…

  • 6 Things to Avoid When Crafting Calls to Action

    January 7, 2015
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Branding, Content Marketing, Inbound Marketing, Multichannel Marketing, Target Marketing

    The purpose of a Call to Action (CTA) is to encourage a visitor to take a desired action. Usually this action is to engage with an offer you are providing: the downloading of an ebook, registration for a free trial, subscription to a newsletter, etc. That offer resides on a landing page on your website, Read more…

  • Crafting an Inspiring Message: Memorable Content for Nonprofit Marketers

    December 2, 2014
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    B2B Marketing, Content Marketing, Digital Marketing, Multichannel Marketing, Target Marketing

    Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. Nonprofits face many marketing challenges: fundraising efforts, donor retention, time management, to Read more…

  • The Top 5 Mistakes Nonprofits Make in Multichannel Marketing

    November 18, 2014
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Content Marketing, Digital Marketing, Direct Marketing, Multichannel Marketing, Response Rates, Target Marketing

    Scroll for special nonprofit 2015 calendar & mail rate cheat sheet—free download! When limited budgets and compacted timelines are in play and the stakes are high, single-channel marketing and poor messaging are the last things that will help your marketing strategy. Unfortunately, this happens to be the case for many nonprofit organizations. Fortunately, they are Read more…

  • Digi Says: B2B’s Can Influence the Early Stages of the Buyer’s Journey

    September 4, 2014
    Whitney Proud
    categories & tags
    X

    CATEGORIES

    Digi Says, Marketing

    TAGS

    B2B Marketing, Content Marketing, SEO, Social Media

    Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. “Forrester research shows that today’s B2B buyer will find three pieces of Read more…

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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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