Feel like you’re hearing “inbound marketing” and seeing “#inbound” everywhere? Are you not quite sure what it is all about? As a marketing professional in 2015, you should know! Even print & production professionals should have a good understanding of their place in inbound and this new way of communicating with the buyer so it can Read more…
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The purpose of a Call to Action (CTA) is to encourage a visitor to take a desired action. Usually this action is to engage with an offer you are providing: the downloading of an ebook, registration for a free trial, subscription to a newsletter, etc. That offer resides on a landing page on your website, Read more…
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Digi Says is a series of articles sent once monthly to our email subscribers. Each article focuses on a marketing statistic or fact that we see as a hot topic in our industry. It’s brought to you by Digi, your loyal production companion. Nonprofits face many marketing challenges: fundraising efforts, donor retention, time management, to Read more…
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Scroll for special nonprofit 2015 calendar & mail rate cheat sheet—free download! When limited budgets and compacted timelines are in play and the stakes are high, single-channel marketing and poor messaging are the last things that will help your marketing strategy. Unfortunately, this happens to be the case for many nonprofit organizations. Fortunately, they are Read more…