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  • 4 Mistakes That Will Sabotage Your Direct Mail Campaign

    July 13, 2016
    Jen Barletta
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Mailing Lists

    With all of the man-power, time, energy, and money that you invest in your direct mail campaign, it’s worth it to take the extra time to cover your bases and ensure you don’t commit any of these common mistakes. Sending to a Bad List You’ve planned for months, invested money on production, printing, and postage, Read more…

  • USPS Undeliverable Mail Statistics Infographic

    July 24, 2015
    Jen Barletta
    categories & tags
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    CATEGORIES

    Printing & Mailing

    TAGS

    Direct Mail, Mailing Lists, USPS

    Need help understanding how to avoid undeliverable mail? Upwards of 40 million Americans change their address each year, putting your mailing list at risk of having old data. By running the National Change of Address (NCOA) process, your addresses will be checked against a dataset of 160 million records, improving the quality of your data Read more…

  • Targeted Marketing: Choosing the Right Type of Mailing List

    April 27, 2015
    Jen Barletta
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    CATEGORIES

    Marketing, Printing & Mailing

    TAGS

    Direct Mail, Direct Marketing, Mailing Lists, Target Marketing

    It’s no secret that determining your business’s target markets is crucial to a sound marketing strategy. Target markets are defined by differences in demographics, socioeconomics, attitudes and values, behaviors, location, and other distinguishable variables. Once you understand whom your target markets are, you can use direct marketing to deliver a tailored message to your buyers Read more…

  • Mastering the Mailing List

    September 18, 2013
    Jen Barletta
    categories & tags
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    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Mailing Lists

    Your prospect list reigns supreme in achieving success with every direct mail campaign. The most brilliant offer for lawn care services will fall flat on an apartment dweller. Believe us, it happens. Households without pets receive dog-supply catalogs. Single men receive women’s fashion catalogs. We like to call this “misdirected mail.” Mailers that miss the Read more…

  • Did We Say “Data Cleansing?”

    May 27, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Mailing Lists

    Yes we did and we cannot emphasize that enough. You can have perfect timing and brilliant creative, but dirty data can be the culprit behind poor results. At Digital Dog Direct we make sure that won’t happen with the best data cleansing practices in the business. Our standard procedures include NCOA (National Change of Address) Read more…

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Categories

  • Around the Office
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  • Recent Work
  • Uncategorized

Tags

  • B2B Marketing
  • Binding
  • Branding
  • Calligraphy
  • Content Marketing
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  • Digital Printing
  • Direct Mail
  • Direct Marketing
  • EDDM
  • Email
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  • G7 Master
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  • Invitation
  • Konica Minolta
  • Large Format Printing
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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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