Konica Minolta, a global provider of business solutions, software and printers designed to simplify workflow, recently highlighted Digital Dog Direct by covering their relationship in assisting the company’s recent and future growth.
Here is a snapshot of the case study:
Six years ago, Digital Dog Direct embarked on an aggressive company growth strategy to expand its service offerings beyond traditional high-volume black-and-white mailings to include targeted, higher-quality color mailings. The company’s long-term goal is to provide customers with end-to-end direct marketing solutions from content creation, design and execution across multiple marketing channels such as print, email, mobile and social media.
To help meet its business goals, Digital Dog Direct standardized on Konica Minolta production print systems and software solutions. Over the course of five years, the company installed four bizhub PRESS C8000 Color Digital Presses, four bizhub PRO 1200 Black and White Production Print Systems and one bizhub PRESS 1250 Black and White Production Print System. Jay Adcock, information technologies director at Digital Dog, said the company selected Konica Minolta for its exceptional digital color capabilities, device reliability, superior customer support and production print finishing and software solutions.
“Since working with Konica Minolta, we have seen our business double and triple,” says Adcock. “To meet the increased demand by customers, we are currently running all four bizhub PRESS C8000s at capacity and, during our busy periods, we are running the devices beyond the suggested duty cycle. We are excited to expand our business with the newest production print systems from Konica Minolta.”
For the full article, click here [PDF].