Is your business putting a focus on customer experience? According to Forbes, 84% of companies that work to improve their customer experience report an increase in their revenue, and 73% of customers say a good experience is key in influencing their brand loyalties.
Customer service and experience can make or break a brand’s reputation, and creating an enjoyable experience for your customers is a great way to position your business ahead of the competition.
But how do you craft an unforgettable customer experience—one that will feel unique and personal to each member of your audience? Through the power of personalized direct mail!
The Benefits of Direct Mail
Recent studies have shown that direct mail is more memorable than email or social media marketing, with people responding strongly to its personal and physical nature.
Direct mail is also known to boost engagement, eliciting a response in the recipient that’s likely strong enough to influence their behavior.
Creating a memorable experience for your direct mail recipients can be done in a few ways:
Variable Data Printing
If you’re ready to personalize your mailings, you’ll need actionable data to use as a starting point! This can be as simple as specific imagery based on each recipient’s geographic location, or as in-depth as customizing your offer based on a customer’s purchase history.
Variable data printing allows you to customize images, messaging and text for each individual recipient, giving you the opportunity to make the mail piece that much more personal.
Trigger-Based Direct Mail Campaigns
The purpose of trigger-based direct marketing is to hit the right person with the right message at the right time. This is done specifically by using action-based data in a timely manner so a targeted direct mail piece can be sent to the customer within a specific window of opportunity while a recent change in their life is top-of-mind.
Think about different events that your customer or prospect may experience before deciding to work with your business. For example, a mortgage rate increase, a change of residence or marriage, or even a contact form submission.
Reaching the right person with the right message at the right time always feels like a personal experience.
Personal Digital Calls-to-Action
Looking to integrate your direct mail campaign into a larger omni-channel marketing strategy? Consider including a digital call-to-action that aligns with your trigger-based campaign.
Based on the specific event your customer may be experiencing right now, what next step do you want them to take? Include a link to a landing page, online form or social media post that may elicit a response.
Want to discuss how you can effectively use direct mail to enhance and improve your customer experience? Contact us today to unleash the power of Digital Dog Direct.