Feel like your emails are getting skimmed over or worse, tossed into the junk folder? If you’re not seeing the open or response rates you expect, it may be time to change things up. When the going gets tough, the tough gets old school. It’s easy to select multiple emails and trash them in one Read more…
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Spring is in the air, which means it’s a great time to get your messaging out to a re-energized audience. Your marketing can resonate with people who are in a much better mood than during the polar vortex many of us had to endure, especially if it is hyper-relevant. We’ve grown accustomed to consuming personalized content that speaks Read more…
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By all accounts, marketers that execute multichannel campaigns experience a significant lift in response rates over those who do not. Organizations that create a seamless, relevant, and pleasant user experience across all channels will have the best success. According to an article in Target Marketing, perhaps the most-effective demonstration of the offline-online marriage is the use of Read more…
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As media choices and considerations broaden through search, email, social, online, and mobile channels, direct mail remains a key driver of sales for many marketers. The reality is that digital marketing now plays an even-more critical role in any media mix; but despite what some naysayers forecast, direct mail is not going away. By all Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
