Gearing up for your next industry convention? Representing your team or brand on the tradeshow floor with a booth setup? Make sure your booth includes these 4 elements to better your chances of being seen—and remembered. Graphics that POP The tradeshow floor is a giant sea of brands, products, and services looking to connect with Read more…
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Landing pages are your online lead generation hubs. Draw potential customers to these specific pages on your website by offering them something of value in exchange for some of their basic personal information (like name, email, or occupation). If you make a landing page a positive point of contact, your prospect will leave with a Read more…
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By all accounts, marketers that execute multichannel campaigns experience a significant lift in response rates over those who do not. Organizations that create a seamless, relevant, and pleasant user experience across all channels will have the best success. According to an article in Target Marketing, perhaps the most-effective demonstration of the offline-online marriage is the use of Read more…
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What is a PURL and what can it do for me? A PURL is a personalized web page (or URL). PURLs are often used as the centerpiece of multichannel direct marketing campaigns because they help you track response rates, capture information about your customers, and can even allow you to tailor a web page to Read more…