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  • USPS Announces New Prices for 2021

    October 9, 2020
    Jen Barletta
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    The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) today of price changes to take effect Jan. 24, 2021. The proposed prices, approved by the Postal Service Board of Governors, would raise Mailing Services product prices approximately 1.8 percent for First-Class Mail and 1.5 percent for other categories. If favorably reviewed Read more…

  • 3 Keys to Getting Started with Variable Data Printing for Direct Mail

    September 15, 2020
    David Krawczuk
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    Marketing, Printing & Mailing

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    The benefits of variable data printing for direct mail marketing are simple and powerful. We all know that relevancy will drive engagement. Your customers are much more likely to engage with a marketing piece if something speaks to them personally. Variable data printing makes it possible to change images, offers, and text, driven by the Read more…

  • Why Informed Delivery and Direct Mail Are a Powerful Combo

    August 27, 2020
    Jen Barletta
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    Printing & Mailing

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    The USPS launched its free Informed Delivery service in 2017 to allow residential consumers to digitally preview their mail. Just sign up and verify your identity, and the USPS will send you a daily email with black-and-white images of the exterior of letter-sized mailpieces. Informed Delivery can also be used to manage the delivery of Read more…

  • Why Direct Mail Is a Must as Political Campaign Season Ramps Up

    August 12, 2020
    Jen Barletta
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    Marketing, Printing & Mailing

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    Most people would agree that this political campaign season, with a knock-down, drag-out presidential election as the main event, is destined to be the most highly charged in history. Regardless of party, candidate, or office, the competition to win the hearts, minds, votes, and donations of millions of voters promises to be fierce. Because so Read more…

  • The Impact of COVID-19 on Direct Mail: Real-World Insights from the Trenches

    July 30, 2020
    David Krawczuk
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    Printing & Mailing

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    There are certain realities created by the COVID-19 pandemic that are undeniable. Conferences, seminars, in-person fundraisers, festivals, and other events are mostly shut down. Businesses aren’t interacting directly with customers. Although strategies have changed and some industries have been forced to scale back, direct mail is the only way for many companies to put something Read more…

  • Q3 2020 Calendar Download

    July 7, 2020
    Digi Dog
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    Our new quarterly calendar is hot off the presses! With summer in full swing, we’ve got you covered for July, August, and September. Download the calendar here.

  • Unleashing the Power of Experience from Ten Dedicated People

    June 2, 2020
    Digi Dog
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    Around the Office

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    You probably know by now that our tagline at Digital Dog Direct is “Unleash the Power.” As marketing copy, that has a couple of meanings for us. 1) Take advantage of the power of direct mail and 2) Benefit from the power that DDD can bring to your marketing and mailing efforts. But you might Read more…

  • Digital Printing Benefits from Recent Changes in the Pantone Color Matching System

    May 22, 2020
    David Krawczuk
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    CATEGORIES

    Printing & Mailing

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    Pantone took a big step forward with its newest color bridge guide by making it more achievable for commercial digital printers to closely match more of the colors in their library. This set of swatches previously called the Color Process Guide shows the formulas for converting solid PMS colors to CMYK, sRGB, and HTML. Historically, Read more…

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From Our Blog

  • Meet the Modern Print Catalog: Stylish, Interactive, Precisely Targeted
  • 5 Direct Mail Marketing Trends for 2021 as the Effects of 2020 Still Linger
  • Unleashing the Power of a Tagline
  • Time to Start Planning for the USPS 2021 Mailing Promotions
  • How Direct Mail Creates Brand Experiences with Customers at Home

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A note about Coronavirus (COVID-19)
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