The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) today of price changes to take effect Jan. 24, 2021. The proposed prices, approved by the Postal Service Board of Governors, would raise Mailing Services product prices approximately 1.8 percent for First-Class Mail and 1.5 percent for other categories. If favorably reviewed Read more…
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The benefits of variable data printing for direct mail marketing are simple and powerful. We all know that relevancy will drive engagement. Your customers are much more likely to engage with a marketing piece if something speaks to them personally. Variable data printing makes it possible to change images, offers, and text, driven by the Read more…
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The USPS launched its free Informed Delivery service in 2017 to allow residential consumers to digitally preview their mail. Just sign up and verify your identity, and the USPS will send you a daily email with black-and-white images of the exterior of letter-sized mailpieces. Informed Delivery can also be used to manage the delivery of Read more…
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Most people would agree that this political campaign season, with a knock-down, drag-out presidential election as the main event, is destined to be the most highly charged in history. Regardless of party, candidate, or office, the competition to win the hearts, minds, votes, and donations of millions of voters promises to be fierce. Because so Read more…
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There are certain realities created by the COVID-19 pandemic that are undeniable. Conferences, seminars, in-person fundraisers, festivals, and other events are mostly shut down. Businesses aren’t interacting directly with customers. Although strategies have changed and some industries have been forced to scale back, direct mail is the only way for many companies to put something Read more…
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Our new quarterly calendar is hot off the presses! With summer in full swing, we’ve got you covered for July, August, and September. Download the calendar here.
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You probably know by now that our tagline at Digital Dog Direct is “Unleash the Power.” As marketing copy, that has a couple of meanings for us. 1) Take advantage of the power of direct mail and 2) Benefit from the power that DDD can bring to your marketing and mailing efforts. But you might Read more…
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Pantone took a big step forward with its newest color bridge guide by making it more achievable for commercial digital printers to closely match more of the colors in their library. This set of swatches previously called the Color Process Guide shows the formulas for converting solid PMS colors to CMYK, sRGB, and HTML. Historically, Read more…
