Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, how and where to start can be confusing. Here we answer some of the most frequently asked questions about EDDM.

Missed EDDM FAQ Part 1? Click here!

How do I bundle my EDDM mailpieces for the Post Office?

Your pieces must be bundled in sizes of 50 to 100 pieces, each bundle with its own facing slip. The piece-count must also be included per bundle.

What is a carrier route?

Carrier routes are groups of addresses the USPS uses to deliver mail in specific areas. They are comprised of 9 digits (5 digits for the ZIP Code, one letter for the carrier route type, and 3 digits for the carrier route code).

Carrier routes are used in saturation mailings: campaigns that mail to at least 90% of residential addresses or at least 75% of the total number of residential and business addresses in a carrier route.

What is a permit imprint indicia?

A permit imprint indicia is required on all EDDM mailpieces. It is a type of postage payment (like a stamp or meter stamp) used by an authorized mailer. You’ll pay for postage per piece online or when you drop your pieces off at the Post Office.

How are EDDM mailpieces addressed?

Every Door Direct Mail uses simplified addressing for both EDDM–Retail and EDDM–BMEU options. The retail label option uses “Local Postal Customer” for active deliveries, residential and business. The BMEU label options include business, residential, PO Box, and other recommended requirements.

Please refer to our Template Download or contact a customer service representative for more information.

How do I select drop-off date & payment options online?

After selecting your routes, you will be provided with an Order Summary including the following information:

  • Total Deliveries
  • Drop-off location, hours, address, and contact information
  • Scheduled drop-off date
  • Total order cost

You can select drop-off dates up to 30 days in advance. At this point you can review your order and place payment.

This applies to EDDM–Retail only.

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Ready to get started on your Every Door Direct Mail campaign? Download our reference guide, tip sheet, and free mail templates!

EDDM Template Download