Nordstrom recently cut this year’s forecast for sales and profits after first-quarter results fell short of expectations. This was due in large part to a failed rollout of a new loyalty program. According to Nordstrom co-president Erik Nordstrom, the company stopped using direct mail to send rewards to loyalty customers. The goal was to get Read more…
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Printing Impressions recently covered our installation of eleven Konica Minolta AccurioPress 6136P and 6100 digital presses, combined with additional software and services, which give us the ability to offer large-size sheets and enhanced speed and quality. View the full article here.
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Digi Says… “Mobile searches with the qualifier ‘for me’ have jumped more than 60% in the past two years.” For many consumers, it’s not enough to find an insurance company, doctor, or a certain style of shoes. They want to find the product or service that’s right for them. This is a trend in search Read more…
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It’s no secret that marketing across multiple digital and non-digital channels delivers more conversions and higher ROI—if your campaigns are planned and executed correctly. In other words, multichannel marketing isn’t as simple as blasting your message in as many places as possible. There are two critical but often overlooked ingredients to a successful multichannel marketing Read more…
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As part of the United States Postal Service’s lineup of promotional programs for 2019, marketers are encouraged to incorporate new technologies such as mixed and virtual reality, addressable TV, near-field communication (NFC), and digital assistants into direct mail campaigns. You can take advantage of a 2% discount on eligible postage, but all mailings must be Read more…
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In direct marketing, the List is King. The best creative efforts go to no avail if not targeted and addressed properly. This holds as true for a marketer’s house file as it does for purchased outside lists. Good data can get old, bad data can creep in, and useful data can be overlooked, conglomerating a Read more…
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Most savvy marketers agree that a multichannel approach is most effective. But that doesn’t mean you should just throw a bunch of campaigns up against the walls of different channels and see what sticks. Multichannel works best when you use complementary channels as part of a cohesive strategy. Household IP targeting allows you to match Read more…
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Not making a visit to Chicago, IL any time soon? No problem. You can get a taste of some of the city’s finest art without lifting a finger—well, just one finger—for a click of the mouse. Recently, the Art Institute of Chicago released over 44,000 artworks under a license known as Creative Commons Zero. These Read more…
