End-of-year fundraising will determine the success or failure of many nonprofits. According to Nonprofits Source, 30 percent of charitable giving each year happens in December, and 10 percent occurs in the final three days of the year. Planning for this critical fundraising period should begin now. As more and more donations move online, many nonprofits Read more…
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You’ve probably heard the statistics about how many times a salesperson needs to contact a prospect to close a sale. Without getting into a long list of numbers, 90 percent of sales are closed on the fourth to 12th contact, but only 10 percent of salespeople make more than three contacts. The accuracy of this Read more…
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Great creative has always been essential to the success of direct mail marketing. Eye-catching design and imagery that are consistent with your brand, a powerful message with a compelling call-to-action, all delivered in the right format. Of course, great creative without the right data and insights isn’t enough. If you want to maximize direct mail Read more…
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REI recently announced the launch of Uncommon Path, an outdoor lifestyle magazine to be distributed at brick-and-mortar stores and select newsstands. Netflix has a magazine in the works to promote its shows and stars in advance of this year’s Emmy Awards. Dollar Shave Club and Airbnb are recent entrants to the branded magazine arena, while Read more…
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Nordstrom recently cut this year’s forecast for sales and profits after first-quarter results fell short of expectations. This was due in large part to a failed rollout of a new loyalty program. According to Nordstrom co-president Erik Nordstrom, the company stopped using direct mail to send rewards to loyalty customers. The goal was to get Read more…
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Printing Impressions recently covered our installation of eleven Konica Minolta AccurioPress 6136P and 6100 digital presses, combined with additional software and services, which give us the ability to offer large-size sheets and enhanced speed and quality. View the full article here.
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Digi Says… “Mobile searches with the qualifier ‘for me’ have jumped more than 60% in the past two years.” For many consumers, it’s not enough to find an insurance company, doctor, or a certain style of shoes. They want to find the product or service that’s right for them. This is a trend in search Read more…
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It’s no secret that marketing across multiple digital and non-digital channels delivers more conversions and higher ROI—if your campaigns are planned and executed correctly. In other words, multichannel marketing isn’t as simple as blasting your message in as many places as possible. There are two critical but often overlooked ingredients to a successful multichannel marketing Read more…
