E-commerce giant Amazon made news a few weeks ago for executing a marketing tactic that’s more than a century old: The company mailed out a catalog. A paper catalog. Delivered via the U.S. Postal Service. Just like Sears, Roebuck & Company circa 1893. “A Holiday of Play,” a toy catalog, was reportedly mailed to millions Read more…
-
-
Planning a large-scale printing project for your business? There are a lot of things to consider: What’s the goal of the marketing campaign? Whom do you want to target? What do you want the campaign to look like? Once these questions are answered, it’s on to the next step: coordinating execution. When you work with Read more…
-
The U.S. Postal Service has proposed a significant increase in the price of postage, the largest since 1991. If the proposal is approved by regulators, the changes will go into effect on January 27, 2019. The cost of a First Class stamp will jump from 50 cents to 55 cents. Postage for metered letters will Read more…
-
Unfortunately, there are many ways that a direct mail campaign can miss the mark. Some mistakes are so simple or straightforward they’re easy to overlook. Check yourself against our checklist: Basic contact info is missing Do you have a place of business? A phone? A website? An email account? Then be sure to include your address, Read more…
-
It’s only October, but the USPS wants to be sure you’re making appropriate plans for your holiday mailings, and so it has released the key deadlines you need to meet to mail successfully. The Postal Service expects its busy season to begin the week of December 10th, with the highest volumes expected December 17 through Read more…
-
Looking Back, Looking Forward. We like to focus in this blog on advice and insight for our readers, but every once in a while, we’ll make an exception. We think this topic deserves that: We’d like you to know that Digital Dog Direct turned 40 this year. Yes. We are 40. We were founded in Read more…
-
As technology continues to advance, consumers are becoming accustomed to a higher caliber of advertising. Specifically, they no longer have patience for being treated as just another faceless prospect; instead, they want to be treated—and targeted—as individuals. According to recent survey data from Marketo, “63 percent of respondents said that they are highly annoyed by Read more…
-
You should never underestimate the power of direct mail, but especially not during election season. Pushing political campaigns through the mail has remained a tried and true way to reach voters and solicit them to vote for your candidate. Did you know that direct mail is considered the most credible form of political outreach (more than Read more…
