Organizations have every right to demand accountability from marketing service providers. Direct mail marketing results should be measured and quantified, not guessed or assumed. Even if you have a clean, properly targeted list and a beautifully designed mailing with a powerful message, you need to be able to track the results to get the most Read more…
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Digi Says…“Advanced personalization can deliver ROI of more than 2,000%.” Personalization isn’t just about swapping out text to include someone’s first name. In fact, research from Pure360 found that just 8 percent of consumers would be more likely to engage a brand when addressed by their first name. This kind of basic personalization is helpful, Read more…
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Ever notice how the size of mobile phones went from enormous to tiny and back to enormous again? We’re not even talking about the Zack Morris “portable phone” of nearly 30 years ago. From the late 90s to the mid-2000s, mobile phones shrank from the size of traditional desk phone handsets, to flip phones, to Read more…
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While too many organizations make marketing decisions based on infatuation with the latest shiny new object, data shows that direct mail remains a safe, effective marketing investment. Not only does direct mail deliver tremendous results, but new developments in technology used to create direct mail, as well as features available in the actual mailings, make Read more…
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The U.S. Postal Service has proposed changes to the price of postage, which would go into effect on January 26, 2020 if approved. Overall, prices for marketing mail would increase a fairly modest 1.9 percent, which would be the lowest increase in three years. In most cases, the increases are a fraction of one cent. Read more…
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“I wish we had involved you earlier in the process.” This is something we hear periodically from first-time clients. They struggle with different aspects of their direct marketing campaign—the prospect list, formatting, design and color choices, brand consistency, postage costs, understanding print capabilities and options, delivery, tracking, response analysis, and every phase of project management. Read more…
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Think about how you interact with print content and online content. The experience of holding content in your hand is very different from viewing content on a mobile or desktop device. More specifically, the level of engagement — physical, mental, and emotional — tends to be far higher with print. More engagement leads to better Read more…
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Transparency is one of those buzzword concepts in marketing and branding that every company claims to be embracing and prioritizing. But what exactly is brand transparency? How does it help you build a more personal connection with the customer? How can direct mail be used to communicate transparency? Steve Jobs once said, “A brand is Read more…
