All of the major print customers—from agencies to marketers to paper companies—had an opportunity to come together at the first ever Peacock Print Fair in New York City, New York in March this year to discuss the industry’s potential. Key speakers led discussions on leading technologies, marketing resources, and the need for bridging connections. Amongst Read more…
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Digital Dog Direct is proud to announce David Krawczuk has joined the team as Chief Operating Officer at its headquarters in Ewing, New Jersey. Krawczuk fulfills both a strategic and operational role, taking the helm on day-to-day management while also driving the company forward as a leader in the direct marketing industry. “Dave comes to Read more…
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“Globally, the data-driven marketing industry spent $20 billion on data in 2018.” Of that $20 billion, the United states holds the largest data market ranking, contributing $12 billion to that total. Data is undoubtedly the now and future of marketing. Strategically, data allows marketers to personalize messages and hand-craft experiences based on the end-user’s preferences. Read more…
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If you’ve spent any time on Instagram or YouTube in the last few months, you’ve come across an “unboxing” video. This refers to a video featuring someone opening a box, package, or envelope and reacting to what’s inside (usually in a positive way). Whether it’s unboxing a meal kit delivery service such as Hello Fresh, Read more…
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Earlier this year we told you about some of the upcoming promotions that the United States Postal Service is running throughout 2019 that you should definitely keep on your radar. Whether it’s discounted rates or earning credits towards a future campaign, there are several ways to leverage these promotions so that it benefits your direct Read more…
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Maintaining brand awareness doesn’t just happen—it comes as a result of thought, attention, and constant cultivation. As Hubspot defines it, “Brand awareness represents how familiar your target audience is with your brand and how well they recognize it.” Unsurprisingly, direct mail is a great marketing channel for brand awareness. A general brand awareness campaign doesn’t Read more…
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Considering the level of targeted advertising we’re all used to today, it may seem hard to imagine a time when direct marketing was considered a new concept. But, of course, it was at one point considered groundbreaking, especially when it was first conceptualized and made popular by advertising guru, Lester Wunderman. Known as “the father Read more…
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Trigger-based direct mail is a type of automated marketing that is designed to fire once a customer has taken a certain action that you’ve defined, such as requesting a quote, visiting an in-store location or hitting a milestone (e.g. birthday). Plus, triggered mail campaigns often come with a set-it-and-forget mentality all while bringing in quality Read more…
