Picture this scene: Your marketing team has just put the final touches on a direct mail marketing campaign that is sure to knock the socks off of your target audience. The mailing list has been groomed; the proofs have been reviewed; the CTA is clear. You send your direct mail campaign out into the world Read more…
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While most industries rely on printed marketing materials to help showcase their business, one that especially relies on the power of print is the real estate industry. Whether it’s designing a real estate postcard to be sent to families that might be ready to relocate or making sure that there are eye-catching brochures in your Read more…
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When it comes to designing a direct mail marketing campaign, there are a lot of different factors that determine if it will be successful such as design, copy, time of send, packaging and list targeting, just to name a few. But, have you ever stopped to consider what could cause your campaign to be unsuccessful? Read more…
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Nobody likes getting sick; that’s a fact. But something that most people do like is having a trusted doctor’s office or healthcare facility they can turn to in the event that they are sick. This is an important fact to acknowledge, especially from a marketing perspective: People actively want to find a healthcare organization just Read more…
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Millennials and mail: A more likely combination than you might expect! Sure, most people associate the millennial generation with smartphones and the digital age, but, according to the 2016 USPS Customer and Market Insights report, Millennials are checking their mailboxes more than you might think. In fact, there are several common misconceptions about how Millennials Read more…
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Digital Dog Direct loves any opportunity to thank its clients for their partnership and business. Our annual holiday card is one way we enjoy expressing our gratitude creatively, in a way that makes our clients feel special. This year, Digital Dog aimed to gift our clients and friends with a custom present. The square shaped Read more…
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When it comes to seeking recommendations or trying something new, our gut reaction as human beings is to solicit opinions from people we know and trust. No matter how big or small the topic, people find great comfort in hearing reviews directly from others who’ve already experienced whatever it is they’re considering. Whether it’s trying Read more…
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Mercantile Gatherings Magazine, based out of Hulmeville, PA, showcases all things antique, primitive, and country rustic in their magazines. They also offer a variety of products in their Mercantile Store, including an annual calendar called Primitive Ponderings, available for purchase online. Digital Dog Direct has produced both the 2017 and 2018 issues of the calendar. Read more…
