Back in December, we discussed direct mail trends as we were entering the deadliest period of the pandemic in the U.S. The six months between then and now probably seem like an eternity. Although the pandemic and recovery are far from over, the world is finally – slowly – getting back to normal. Offices are Read more…
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On the Friday heading into Memorial Day weekend, the USPS announced that it had filed notice with the Postal Regulatory Commission to request price increases that would raise overall Market Dominant product and service rates by about 6.9 percent. First-Class Mail rates would increase by 6.8 percent to offset ongoing losses resulting from First-Class Mail Read more…
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Many direct mail marketers wonder, “Am I turning people off by mailing too often?” Given how much people love receiving mail and look forward to checking the mailbox, you would really have to go overboard to turn people off. More often than not, the question should be, “Am I mailing frequently enough to be remembered Read more…
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Everyone has felt it at some point. Depending on the individual and how heavily you rely on video meetings, Zoom fatigue may have set in just months or even weeks into the coronavirus pandemic. To be fair, it’s not just a Zoom thing. Zoom just happened to be the platform that most people turned to Read more…
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The new USPS 10-year “Delivering for America” plan, unveiled in March, will address longstanding financial issues while setting higher standards for service delivery. Although the USPS has been projected to lose $160 billion over the next decade, this plan promises to achieve a positive net income by 2023 and break-even operating performance through 2030 and Read more…
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The advantages of direct mail marketing are well-documented. People love checking the mail. The physical mailbox is much less crowded than the inbox. Every part of a mailing can be personalized. Mail can be held, set aside for future viewing, pinned to a corkboard, or stuck to the refrigerator. All of these benefits contribute to Read more…
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Print is often referred to as traditional media, or even old media. In terms of age, that’s understandable. A German goldsmith built the first printing press in 1439 to mass produce books. Digital printing, however, has a much shorter history. The world’s first digital color printing press, called Indigo, was launched in 1993. Does that Read more…
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Trigger-based marketing uses action-based data to automatically deliver a marketing message to someone based on a predefined event. The goal is to capitalize on a small window of high relevance and opportunity and motivate the consumer to take a specific action. Google once referred to this capability as critical to “winning the moments that matter.” Read more…
