Considering the level of targeted advertising we’re all used to today, it may seem hard to imagine a time when direct marketing was considered a new concept. But, of course, it was at one point considered groundbreaking, especially when it was first conceptualized and made popular by advertising guru, Lester Wunderman. Known as “the father Read more…
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Trigger-based direct mail is a type of automated marketing that is designed to fire once a customer has taken a certain action that you’ve defined, such as requesting a quote, visiting an in-store location or hitting a milestone (e.g. birthday). Plus, triggered mail campaigns often come with a set-it-and-forget mentality all while bringing in quality Read more…
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It’s 2019 and your marketing team is gearing up for another year of cleverly crafted campaigns and workshopping some fresh new ways to position your business. Smart marketers know that direct mail is a crucial ingredient to a well-rounded strategy, and therefore incorporate it into their annual plans and budgets for the year ahead. In Read more…
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The USPS is offering 2% discount on postage, despite upcoming price increase. At the end of this month, the United States Postal Service will institute its largest increase in price of postage since 1991. How will that affect your direct mail marketing budget for the year ahead? If you’re looking for innovative ways to save Read more…
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It’s that time of year to begin a performance analysis of your 2018 direct marketing strategy so that you can make adjustments and hit the ground running in 2019. You may need to do some digging, but there are several metrics necessary to factor the measurable values used to determine ROI for various marketing initiatives. Read more…
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E-commerce giant Amazon made news a few weeks ago for executing a marketing tactic that’s more than a century old: The company mailed out a catalog. A paper catalog. Delivered via the U.S. Postal Service. Just like Sears, Roebuck & Company circa 1893. “A Holiday of Play,” a toy catalog, was reportedly mailed to millions Read more…
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Planning a large-scale printing project for your business? There are a lot of things to consider: What’s the goal of the marketing campaign? Whom do you want to target? What do you want the campaign to look like? Once these questions are answered, it’s on to the next step: coordinating execution. When you work with Read more…
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The U.S. Postal Service has proposed a significant increase in the price of postage, the largest since 1991. If the proposal is approved by regulators, the changes will go into effect on January 27, 2019. The cost of a First Class stamp will jump from 50 cents to 55 cents. Postage for metered letters will Read more…
