As technology continues to advance, consumers are becoming accustomed to a higher caliber of advertising. Specifically, they no longer have patience for being treated as just another faceless prospect; instead, they want to be treated—and targeted—as individuals. According to recent survey data from Marketo, “63 percent of respondents said that they are highly annoyed by Read more…
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You should never underestimate the power of direct mail, but especially not during election season. Pushing political campaigns through the mail has remained a tried and true way to reach voters and solicit them to vote for your candidate. Did you know that direct mail is considered the most credible form of political outreach (more than Read more…
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The title of this blog might be a little deceiving in that it only calls out 3 types of businesses that should be using Every Door Direct Mail (EDDM). The truth is that nearly every business-to-consumer organization with — or sometimes even without — a brick-and-mortar location can benefit from it. So, what is EDDM Read more…
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Before we get any further into this blog post, let’s address the obvious question: What is a buyer persona? According to HubSpot, persona development and inbound marketing experts, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” In most cases, a single Read more…
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“A picture is worth a thousand words.” This old adage still rings true, especially in the world of print marketing. Selecting the right images to represent your company is as crucial as the copy that supports them. You might find yourself wondering (especially if it’s time for a print collateral refresh) what kind of images should Read more…
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Nobody (and no business) should underestimate the power of a good thank you note. It is a very simple yet effective way to show your customers that you care about them and value their business. And we don’t mean typing the words “thank you” so that your customer might quickly scan it on a screen. Read more…
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The Postal Service has launched a new payment processing platform called Enterprise Payment System (EPS). EPS supports multiple payment options, including mobile check deposit, offers more reporting features, and allows customers to manage multiple USPS business functions under one account. Eligible Products and Services include First-Class Mail®, Letters, Cards, and Flats, Priority Mail, First-Class Package Read more…
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When you look at your business’ printed materials, how do you feel? Do you feel proud of how they look? Do you feel satisfied with the way they highlight your offerings? If so, that’s great! If not, it might be time to make some changes to your suite of printed materials. Here are some signs Read more…
