• There is a reason why it seems like business cards have been around forever—it’s because they serve an important purpose. When it comes to gaining new business or networking with people that are relevant to your company’s success, having a great business card (read: unique, high-quality, interesting) is not something you should underestimate.  Here’s why Read more…

  • The Postal Service™ recently announced proposed price changes which would take effect January 21, 2018 if approved by the Postal Regulatory Commission (PRC). The new prices would include a one-cent increase in the price of a First-Class Mail® Forever® stamps, postcard stamps, and metered letters. According to the Domestic Mail Manual (DMM®) Advisory, “Mailing Services Read more…

  • With the winter months just around the corner, odds are your marketing team is hard at work pulling together a holiday donation strategy. Hopefully, that strategy includes some tactics that specifically target millennial consumers. That’s because as of this year, millennials now have the largest purchasing power in the U.S., which makes it a necessity Read more…

  • It’s that time of year to begin a performance analysis of your 2017 direct marketing strategy so that you can make adjustments and hit the ground running in 2018. You may need to do some digging, but there are several metrics necessary to factor the measurable values used to determine ROI for various marketing initiatives. Read more…

  • Social media continues to prove itself as a great way to enhance your company’s online presence, whether it’s helping boost your website’s SEO ranking or providing brand awareness in a very frequented part of the internet. But, here’s the even better news: not only can social media help improve your digital marketing strategy, it can Read more…

  • Specifying the type of paper on which your marketing piece will be printed is a critical component of the design process and more than just a finishing touch. The right paper can help showcase your desired positioning like class, value, and even environmentalism through the proper selection of color, weight, finish, and texture. Depending on Read more…

  • An important aspect of direct marketing strategy is frequency. One rule of thumb is that prospective customers may see your marketing messages up to a dozen times before they take action. Make the most of these impressions by maintaining a consistent look across the board, which will achieve ever-higher ad retention, recall, and response with Read more…

  • Yes! Your foot is literally in the door. Your lead generation activity landed you a bona fide presentation to decision makers who are ready to buy. First and foremost, you need to deliver a top-notch presentation. There is nothing worse than the blah, blah, blah, bullet, bullet, bullet, click to next static text-heavy PowerPoint slide. Read more…