Pantone took a big step forward with its newest color bridge guide by making it more achievable for commercial digital printers to closely match more of the colors in their library. This set of swatches previously called the Color Process Guide shows the formulas for converting solid PMS colors to CMYK, sRGB, and HTML. Historically, Read more…
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As the days start to run together, the most common question we’re all asking is, “what day is today?” Fear not! Our popular quarterly desk calendar is now available for you to download and place wherever you find yourself doing work these days. Download the calendar here.
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Digi Says…”Let’s give a round of applause to our postal workers, UPS and FedEx employees, and all other delivery professionals.” We appreciate their tireless efforts to keep us well informed, well fed, and in possession of household necessities. Digital Dog Direct especially gives heartfelt thanks to delivery professionals because they allow us to keep doing Read more…
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During this uncertain time in American history the United States Postal Service is continuing to provide a vital service to the nation. They are focusing on employee and customer well-being as recommended by the CDC. Stay up to date on the USPS’s response to COVID-19 and the safety measures they’re taking.
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With so many people isolated at home with few to no visitors, it’s the perfect moment to pull out a pen and paper and write a handwritten note to let someone know you care. Fear not if you are among those who don’t keep notecards and stamps on hand. Just go online to the U.S. Read more…
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Direct mail marketing works when the right message is delivered to the right person at the right time. This sounds simple enough but, historically, there has been a certain level of guesswork involved. Is your audience ready to take action now? How do you know? Why would they be more likely to act now rather Read more…
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It’s no secret that one of the keys to maximizing ROI from your direct mail campaigns is minimizing postage costs. The USPS has very specific criteria and requirements for different mail formats and classes, all of which affect postage. Here are some of the basics that every organization considering direct mail should know. Postcards, Letters, Read more…
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Colleges, universities, and trade schools have never been under more pressure to recruit students and meet enrollment goals. Not only are they struggling to stand out from schools in local markets and across the country, but they’re also being scrutinized by potential students and parents who increasingly evaluate higher education based on ROI. In a Read more…
