In direct marketing, the List is King. The best creative efforts go to no avail if not targeted and addressed properly. This holds as true for a marketer’s house file as it does for purchased outside lists. Good data can get old, bad data can creep in, and useful data can be overlooked, conglomerating a Read more…
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Most savvy marketers agree that a multichannel approach is most effective. But that doesn’t mean you should just throw a bunch of campaigns up against the walls of different channels and see what sticks. Multichannel works best when you use complementary channels as part of a cohesive strategy. Household IP targeting allows you to match Read more…
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Not making a visit to Chicago, IL any time soon? No problem. You can get a taste of some of the city’s finest art without lifting a finger—well, just one finger—for a click of the mouse. Recently, the Art Institute of Chicago released over 44,000 artworks under a license known as Creative Commons Zero. These Read more…
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Back in January, we explained how to get United States Postal Service postage discounts in 2019 by taking advantage of any or all of the six direct mail promotions being offered by the USPS throughout the year. Each promotion allows you to save 2% on eligible postage, which helps to offset the postage increase that Read more…
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All of the major print customers—from agencies to marketers to paper companies—had an opportunity to come together at the first ever Peacock Print Fair in New York City, New York in March this year to discuss the industry’s potential. Key speakers led discussions on leading technologies, marketing resources, and the need for bridging connections. Amongst Read more…
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Digital Dog Direct is proud to announce David Krawczuk has joined the team as Chief Operating Officer at its headquarters in Ewing, New Jersey. Krawczuk fulfills both a strategic and operational role, taking the helm on day-to-day management while also driving the company forward as a leader in the direct marketing industry. “Dave comes to Read more…
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“Globally, the data-driven marketing industry spent $20 billion on data in 2018.” Of that $20 billion, the United states holds the largest data market ranking, contributing $12 billion to that total. Data is undoubtedly the now and future of marketing. Strategically, data allows marketers to personalize messages and hand-craft experiences based on the end-user’s preferences. Read more…
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If you’ve spent any time on Instagram or YouTube in the last few months, you’ve come across an “unboxing” video. This refers to a video featuring someone opening a box, package, or envelope and reacting to what’s inside (usually in a positive way). Whether it’s unboxing a meal kit delivery service such as Hello Fresh, Read more…
