Everyone has felt it at some point. Depending on the individual and how heavily you rely on video meetings, Zoom fatigue may have set in just months or even weeks into the coronavirus pandemic. To be fair, it’s not just a Zoom thing. Zoom just happened to be the platform that most people turned to Read more…
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The new USPS 10-year “Delivering for America” plan, unveiled in March, will address longstanding financial issues while setting higher standards for service delivery. Although the USPS has been projected to lose $160 billion over the next decade, this plan promises to achieve a positive net income by 2023 and break-even operating performance through 2030 and Read more…
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The advantages of direct mail marketing are well-documented. People love checking the mail. The physical mailbox is much less crowded than the inbox. Every part of a mailing can be personalized. Mail can be held, set aside for future viewing, pinned to a corkboard, or stuck to the refrigerator. All of these benefits contribute to Read more…
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Print is often referred to as traditional media, or even old media. In terms of age, that’s understandable. A German goldsmith built the first printing press in 1439 to mass produce books. Digital printing, however, has a much shorter history. The world’s first digital color printing press, called Indigo, was launched in 1993. Does that Read more…
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Trigger-based marketing uses action-based data to automatically deliver a marketing message to someone based on a predefined event. The goal is to capitalize on a small window of high relevance and opportunity and motivate the consumer to take a specific action. Google once referred to this capability as critical to “winning the moments that matter.” Read more…
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There are countless surveys and studies that reinforce how people recall and respond to direct mail compared to other marketing channels. There are plenty of success stories that validate direct mail’s ROI. But what’s happening below the surface? On a subconscious level, how are people processing brand messages? What inspires them to take action? These Read more…
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It’s easy to assume that print catalogs would be destined for the same fate as the sabre-tooth tiger, given the growth of email, social media, search marketing, video, and other digital platforms. After all, a marketing format that’s 175 years old should be obsolete by now, right? If that’s the case, why did Wayfair launch Read more…
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While not many people will be disappointed to see 2020 in the rearview mirror, the year’s events have helped shape several direct mail trends that should be taken into account in 2021. It would be easy to look at 2020 as a total outlier that should be discounted in future marketing strategies. Although 2020 was Read more…
