It’s easy to assume that print catalogs would be destined for the same fate as the sabre-tooth tiger, given the growth of email, social media, search marketing, video, and other digital platforms. After all, a marketing format that’s 175 years old should be obsolete by now, right? If that’s the case, why did Wayfair launch Read more…
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While not many people will be disappointed to see 2020 in the rearview mirror, the year’s events have helped shape several direct mail trends that should be taken into account in 2021. It would be easy to look at 2020 as a total outlier that should be discounted in future marketing strategies. Although 2020 was Read more…
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Adding a tagline to your corporate identity is a small but mighty way to communicate how you want people to identify with your brand. This short phrase might address what you do, how you do it, why you do it, or even convey a feeling or philosophy. According to the Merriam Webster online dictionary, a Read more…
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The USPS has unveiled its 2021 Mailing Promotions, continuing its annual initiative to incentivize innovation in direct mail. As in previous years, the USPS is offering postage discounts to companies that incorporate emerging technology, print techniques, services, and creative approaches into their campaigns. Essentially, the USPS rewards you for developing innovative strategies that can drive Read more…
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When the pandemic first hit, many marketers and brands were forced to abandon, at least temporarily, any engagement strategies that involved face-to-face or physical interaction with people and products. They shifted to email, social media, Zoom events, and other online platforms that allowed for social distancing and respected concerns about COVID-19. This isn’t likely to Read more…
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In a previous blog, we discussed how direct mail can give your year-end fundraising a much-needed jolt. To maximize giving, we recommend cleaning up your data, sharing stories of impact, personalizing your mailings, and creating omni-channel campaigns that integrate direct mail with email, phone, text, and social media outreach. As you develop and execute your Read more…
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When QR codes first started to become popular about 10 years ago, the user experience was lacking. People had to download an app just to scan a QR code. The actual scanning process took a long time due to slow internet speeds, and when people finally made it to the advertiser’s website, there was a Read more…
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Most nonprofits are well-aware of the fact that nearly one-third of annual giving typically happens during the month of December, while 12 percent happens during the final three days of the year. Those numbers could be even higher this year due to the coronavirus pandemic. According to Charities Aid Foundation (CAF) of America, nearly three Read more…
