Think about how you interact with print content and online content. The experience of holding content in your hand is very different from viewing content on a mobile or desktop device. More specifically, the level of engagement — physical, mental, and emotional — tends to be far higher with print. More engagement leads to better Read more…
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Transparency is one of those buzzword concepts in marketing and branding that every company claims to be embracing and prioritizing. But what exactly is brand transparency? How does it help you build a more personal connection with the customer? How can direct mail be used to communicate transparency? Steve Jobs once said, “A brand is Read more…
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Digi Says…“92% of consumers who visit a brand’s website for the first time leave without making a purchase.” People used to get freaked out when they would shop on a website for a specific product, leave that website without buying anything, and immediately start seeing ads for that product at every turn. Today, people expect Read more…
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End-of-year fundraising will determine the success or failure of many nonprofits. According to Nonprofits Source, 30 percent of charitable giving each year happens in December, and 10 percent occurs in the final three days of the year. Planning for this critical fundraising period should begin now. As more and more donations move online, many nonprofits Read more…
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You’ve probably heard the statistics about how many times a salesperson needs to contact a prospect to close a sale. Without getting into a long list of numbers, 90 percent of sales are closed on the fourth to 12th contact, but only 10 percent of salespeople make more than three contacts. The accuracy of this Read more…
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Great creative has always been essential to the success of direct mail marketing. Eye-catching design and imagery that are consistent with your brand, a powerful message with a compelling call-to-action, all delivered in the right format. Of course, great creative without the right data and insights isn’t enough. If you want to maximize direct mail Read more…
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REI recently announced the launch of Uncommon Path, an outdoor lifestyle magazine to be distributed at brick-and-mortar stores and select newsstands. Netflix has a magazine in the works to promote its shows and stars in advance of this year’s Emmy Awards. Dollar Shave Club and Airbnb are recent entrants to the branded magazine arena, while Read more…
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Nordstrom recently cut this year’s forecast for sales and profits after first-quarter results fell short of expectations. This was due in large part to a failed rollout of a new loyalty program. According to Nordstrom co-president Erik Nordstrom, the company stopped using direct mail to send rewards to loyalty customers. The goal was to get Read more…
