Specifying the type of paper on which your marketing piece will be printed is a critical component of the design process and more than just a finishing touch. The right paper can help showcase your desired positioning like class, value, and even environmentalism through the proper selection of color, weight, finish, and texture. Depending on Read more…
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An important aspect of direct marketing strategy is frequency. One rule of thumb is that prospective customers may see your marketing messages up to a dozen times before they take action. Make the most of these impressions by maintaining a consistent look across the board, which will achieve ever-higher ad retention, recall, and response with Read more…
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Yes! Your foot is literally in the door. Your lead generation activity landed you a bona fide presentation to decision makers who are ready to buy. First and foremost, you need to deliver a top-notch presentation. There is nothing worse than the blah, blah, blah, bullet, bullet, bullet, click to next static text-heavy PowerPoint slide. Read more…
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In concluding a potential purchase discussion, sales reps generally hand prospects a pile of marketing collateral to study that might help close the sale. In turn, most people generally take that material back home or to the office and file it in the recycling bin. If you want your collateral sales material placed on top Read more…
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The average person is exposed to thousands of advertising messages every day. Some ads break through the clutter and lead the viewer through the AIDA Hierarchy of Effects (Awareness, Interest, Desire, Action). Unfortunately, most do not make it past the awareness phase. Before you can even begin to inspire anyone to become interested in what Read more…
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A good practice for any consumer direct mail campaign is to conduct an A/B test to male head of household vs. female head of household. More often than not, it is the woman of the house who not only brings in the mail, but who also reads and responds to it. In fact, according to Read more…
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A holistic marketing strategy can help keep a medical practice’s appointment calendar fully-booked; digital channels play an important role in a practice’s online presence while direct mail adds the personal touch that patients appreciate in their healthcare providers. A smart mix of email and direct mail can bring in new patients, remind current ones to Read more…
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Each passing of a major milestone early in life has the potential to spur a new spending pattern. Marketers who anticipate milestones that impact spending patterns can capitalize on such opportunities. Perhaps the most personal way to reach out to the new milestone achiever is to drop a note in the mail congratulating him or Read more…