Today’s digital printers allow designers to create stunningly colorful designs that are amazingly affordable to print. However, an overly-exuberant use of color may not serve the purpose of direct mail design, which is to elicit a response. Yes, you first need to attract attention, which can be accomplished with a loud, brightly colored piece that Read more…
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Digital Dog Direct recently worked with a self-publishing author to realize his vision for a puzzle book. Ronald Slusky has been creating crostic puzzles (which are similar to crossword puzzles) for years. To this point, the puzzles have only been available and solvable at a puzzle website, but Ronald decided to compile a printed book Read more…
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By some estimates there are 25,000 font families available for use in designing printed materials. With an endless array of typefaces at your fingertips how do you begin selecting fonts for use in any given print project from direct mail to sales sheets to brochures? The first place to look for font guidance is to Read more…
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Commercial digital printing as an alternative to offset printing has come a long way. Let’s take a moment to pause and consider what we know so far about the benefits of today’s digital printing: Fast? Check. High quality? Check. Highly personalized? Check. Inexpensive short runs? Check. Much of the early focus on the benefits of digital printing had Read more…
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Digital Dog Direct is proud to announce that we have been awarded a place on the 2016 Printing Impressions Top 400 List, the industry’s top list of printing companies in the United States and Canada. This is our second consecutive year of recognition, moving up in rank from our 2015 placement. Printing Impressions presents the Read more…
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With the rise in sustainability awareness, many print buyers are seeking out recycled paper stock for their printed materials. And with the rise in digital printing, many paper options are both digital and environmentally friendly. But what exactly does “recycled paper” mean? New Leaf Paper, an industry leader in recycled paper manufacturing, adheres to several Read more…
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With all the talk of digital this and digital that, it’s easy think “digital” only pertains to smartphones, computers, and the Internet of Things. But keep in mind; digital printing on the Terrestrial Side of Things is growing too. In fact, a new Smithers Pira Market Report forecasts triple digit growth through 2024. The Read more…
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In today’s fragmented multimedia world, much attention is paid to the array of digital ways to reach Gen X’ers, Millennials, and the rising tide of “Boomlets,” or Generation Z. But for the here-and-now, keep in mind that Baby Boomers still control the majority of the nation’s disposable income. As consumers in their earlier years, they Read more…