A Newsletter in the Hand is Worth Two Posts on the Web Blogs, email messages, and social media posts seem to come and go so quickly online that it’s hard to make a lasting impression. But the staying-power of print is undeniable. The oft-overlooked, printed, folded, personally-addressed, and mailed company newsletter can have meaningful impact Read more…
-
-
Digital Dog Direct Recently Printed Collateral for the Planned Parenthood of Northern, Central, and Southern New Jersey’s 2017 Spring Benefit Luncheon Digital Dog Direct is honored when our clients invite us to see the work we’ve produced for them in person. One of our long-time clients, Planned Parenthood of Northern, Central, and Southern New Jersey, Read more…
-
Direct mail packages in oversized envelopes outperform standard size postcards and letter-sized mail… sometimes by 2-3% according to the 2016 DMA Response Rate Report. The main reason for the increase in response is the fact that large envelopes tend to attract more attention and therefore get opened first. Additionally, the extra space gives your creative Read more…
-
Unfortunately, few marketing tactics have real staying power. After they have generated their response, emails are deleted. Direct mail ends up in the recycle bin. Social media posts are buried. All out of sight, and potentially out of mind. One element of your direct marketing campaign, however, can keep your brand at hand long after Read more…
-
In many business transactions, a conversation may be in order to onboard a live lead or seal the deal. The problem is, most sales reps dread making phone calls. They get uptight, envision bad outcomes, and worry about rejection. There’s even a term for the condition: “Sales Call Reluctance.” However, the telephone call is a Read more…
-
Some mailings in a campaign do better than others. You’re not going to knock it out of the park with every mail drop. That is why testing and follow up response analysis is so important. There are many elements in a direct mail campaign that can affect the outcome. When a direct mail package or Read more…
-
What is a postage stamp worth to you and your business? 49¢? Think again. What if I told you $1,000? The acquisition of a valuable new customer? The reactivation of a former client? A single postage stamp can be worth all that and more. Many direct mail campaigns work just fine with a pre-printed indicia. Read more…
-
Educational institutions — from tech schools to state universities — compete mightily to recruit students, maintain enrollment, and solicit support from alumni. Those that use variable data-driven direct mail can get the edge in filling seats and driving donations. Presenting an array of possible formatting and personalization opportunities, digitally-printed direct mail is perhaps the best Read more…