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  • Spring into Action with Relevant Marketing

    March 27, 2014
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Target Marketing

    Spring is in the air, which means it’s a great time to get your messaging out to a re-energized audience. Your marketing can resonate with people who are in a much better mood than during the polar vortex many of us had to endure, especially if it is hyper-relevant. We’ve grown accustomed to consuming personalized content that speaks Read more…

  • Mastering the Mailing List

    September 18, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Mailing Lists

    Your prospect list reigns supreme in achieving success with every direct mail campaign. The most brilliant offer for lawn care services will fall flat on an apartment dweller. Believe us, it happens. Households without pets receive dog-supply catalogs. Single men receive women’s fashion catalogs. We like to call this “misdirected mail.” Mailers that miss the Read more…

  • Did We Say “Data Cleansing?”

    May 27, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Mailing Lists

    Yes we did and we cannot emphasize that enough. You can have perfect timing and brilliant creative, but dirty data can be the culprit behind poor results. At Digital Dog Direct we make sure that won’t happen with the best data cleansing practices in the business. Our standard procedures include NCOA (National Change of Address) Read more…

  • How PURLs & QR Codes Can Power Your Multichannel Campaigns

    April 23, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Direct Mail, Multichannel Marketing, PURLs, QR Codes, Response Rates, Target Marketing

    By all accounts, marketers that execute multichannel campaigns experience a significant lift in response rates over those who do not. Organizations that create a seamless, relevant, and pleasant user experience across all channels will have the best success. According to an article in Target Marketing, perhaps the most-effective demonstration of the offline-online marriage is the use of Read more…

  • The Facts about Personalized URLs (PURLs) and QR Codes

    March 4, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Direct Marketing, Multichannel Marketing, PURLs, QR Codes, Response Rates, Variable Printing

    What is a PURL and what can it do for me? A PURL is a personalized web page (or URL). PURLs are often used as the centerpiece of multichannel direct marketing campaigns because they help you track response rates, capture information about your customers, and can even allow you to tailor a web page to Read more…

  • Direct Marketing in a Digital World

    January 29, 2013
    Jen Barletta
    categories & tags
    X

    CATEGORIES

    Marketing

    TAGS

    Digital Marketing, Direct Mail, Direct Marketing, Target Marketing

    As media choices and considerations broaden through search, email, social, online, and mobile channels, direct mail remains a key driver of sales for many marketers. The reality is that digital marketing now plays an even-more critical role in any media mix; but despite what some naysayers forecast, direct mail is not going away. By all Read more…

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Categories

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Tags

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From Our Blog

  • Data Processing Tips for Maximum Postal Savings
  • How to Use Personalized Direct Mail to Improve Customer Experience
  • More Direct Mail Marketing Trends as the World Reopens
  • USPS Requests Postage Increases that Would Take Effect in August 2021
  • Direct Mail Frequency: Are You Asking the Right Question?

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