There are certain realities created by the COVID-19 pandemic that are undeniable. Conferences, seminars, in-person fundraisers, festivals, and other events are mostly shut down. Businesses aren’t interacting directly with customers. Although strategies have changed and some industries have been forced to scale back, direct mail is the only way for many companies to put something Read more…
-
-
Pantone took a big step forward with its newest color bridge guide by making it more achievable for commercial digital printers to closely match more of the colors in their library. This set of swatches previously called the Color Process Guide shows the formulas for converting solid PMS colors to CMYK, sRGB, and HTML. Historically, Read more…
-
With so many people isolated at home with few to no visitors, it’s the perfect moment to pull out a pen and paper and write a handwritten note to let someone know you care. Fear not if you are among those who don’t keep notecards and stamps on hand. Just go online to the U.S. Read more…
-
Direct mail marketing works when the right message is delivered to the right person at the right time. This sounds simple enough but, historically, there has been a certain level of guesswork involved. Is your audience ready to take action now? How do you know? Why would they be more likely to act now rather Read more…
-
It’s no secret that one of the keys to maximizing ROI from your direct mail campaigns is minimizing postage costs. The USPS has very specific criteria and requirements for different mail formats and classes, all of which affect postage. Here are some of the basics that every organization considering direct mail should know. Postcards, Letters, Read more…
-
Colleges, universities, and trade schools have never been under more pressure to recruit students and meet enrollment goals. Not only are they struggling to stand out from schools in local markets and across the country, but they’re also being scrutinized by potential students and parents who increasingly evaluate higher education based on ROI. In a Read more…
-
Choosing the right direct mail format can be overwhelming, especially for companies and organizations using direct mail for the first time. Each format has its own pros and cons in terms of cost, features, response rate, size options, and other variables. Here is a very basic, nuts-and-bolts introduction to four popular direct mail formats, along Read more…
-
Organizations have every right to demand accountability from marketing service providers. Direct mail marketing results should be measured and quantified, not guessed or assumed. Even if you have a clean, properly targeted list and a beautifully designed mailing with a powerful message, you need to be able to track the results to get the most Read more…
2020 Rate Sheet
2020 Postal Rate Sheet & Calendar
