The United States Postal Service has long helped make the holiday season more festive with beautiful collections of seasonal postage stamps. Digi Dog did a little digging and discovered that the USPS first began issuing Christmas Stamps in 1962. The initial print run of 350 million, 2-color (red & green) stamps, quickly sold out. The Read more…
-
-
You generate and nurture valuable leads. You have your follow-up call down pat, which opens the door to a meeting. You put your best foot forward, make a great first impression, and deliver a compelling presentation. How do you then ensure that your potential new client keeps you top-of-mind during the decision-making process? By leaving Read more…
-
Effective January 22, 2017, the United States Postal Service will be implementing new prices, including a two cent increase in the First-Class Mail Forever stamp price. This is the first stamp price increase since January 2014. The First-Class Mail price changes are as follows: Letters (1oz) Current: 47 cents; New 49 cents Letters (over 1oz) Read more…
-
Chances are you’re sitting on top of unused customer intelligence that can be put to work strengthening 1-to-1 marketing relationships. If you are a B2B marketer for example, at a minimum you have a customer’s name, company name, and address. You may also have his or her gender, job title, purchase history, and most recent Read more…
-
You only have 3–5 seconds to get recipients to open your mail (the Open NOW Rate of physical mail), which is why an envelope’s top job is to get itself opened. The outer envelope is typically the last piece of a direct mail package to be designed; yet the first piece your audience will see. Read more…
-
The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes for Mailing Services products to take effect next year, following the end of the holiday mailing season. The new prices, if approved, include a two cent increase in the price of a First-Class Mail Forever stamp, returning the price Read more…
-
Dear Direct Marketer, Would you like to make quick, personal contact with prospects that cuts through the overwhelming clutter of digital advertising? Try sending a traditional sales letter. Often overlooked in marketing plans, a simple letter can be the touchpoint that moves an individual from your prospect pool into the sales funnel. Implement these 10 Read more…
-
If the financial services industry is any indication, direct mail is not only gaining strength among marketers, but also working well across various age groups. Recent information uncovered by direct marketing research firm Competiscan shows that “direct mail outreach by the financial services sector to Millennials grew faster than to any other age group from Read more…