When it comes to buying big ticket items, such as a car, consumers don’t tend to make hasty decisions. Rather, a lot of research and deliberation goes into the process before a purchase is made. That’s why crafting a marketing plan that works to strategically push customers through the extended sales funnel of buying a Read more…
-
-
Reviewing and approving a hard proof before your full order hits the printing presses is a best practice when it comes to ensuring proper execution for your important print projects. But what good is a proof if you don’t review it properly? Initial oversights and small mistakes during large-scale printing projects can lead to both Read more…
-
Informed Delivery by the United States Postal Service is now available in eligible zip codes. What is Informed Delivery? It is an email and online dashboard notification system that emails greyscale exterior images of the recipients’ mail that they are set to receive later that day. (Learn more here.) The service is free and only Read more…
-
Specifying the type of paper on which your marketing piece will be printed is a critical component of the design process and more than just a finishing touch. The right paper can help showcase your desired positioning like class, value, and even environmentalism through the proper selection of color, weight, finish, and texture. Depending on Read more…
-
Yes! Your foot is literally in the door. Your lead generation activity landed you a bona fide presentation to decision makers who are ready to buy. First and foremost, you need to deliver a top-notch presentation. There is nothing worse than the blah, blah, blah, bullet, bullet, bullet, click to next static text-heavy PowerPoint slide. Read more…
-
A good practice for any consumer direct mail campaign is to conduct an A/B test to male head of household vs. female head of household. More often than not, it is the woman of the house who not only brings in the mail, but who also reads and responds to it. In fact, according to Read more…
-
A holistic marketing strategy can help keep a medical practice’s appointment calendar fully-booked; digital channels play an important role in a practice’s online presence while direct mail adds the personal touch that patients appreciate in their healthcare providers. A smart mix of email and direct mail can bring in new patients, remind current ones to Read more…
-
Each passing of a major milestone early in life has the potential to spur a new spending pattern. Marketers who anticipate milestones that impact spending patterns can capitalize on such opportunities. Perhaps the most personal way to reach out to the new milestone achiever is to drop a note in the mail congratulating him or Read more…