By some estimates there are 25,000 font families available for use in designing printed materials. With an endless array of typefaces at your fingertips how do you begin selecting fonts for use in any given print project from direct mail to sales sheets to brochures? The first place to look for font guidance is to Read more…
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Commercial digital printing as an alternative to offset printing has come a long way. Let’s take a moment to pause and consider what we know so far about the benefits of today’s digital printing: Fast? Check. High quality? Check. Highly personalized? Check. Inexpensive short runs? Check. Much of the early focus on the benefits of digital printing had Read more…
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With the rise in sustainability awareness, many print buyers are seeking out recycled paper stock for their printed materials. And with the rise in digital printing, many paper options are both digital and environmentally friendly. But what exactly does “recycled paper” mean? New Leaf Paper, an industry leader in recycled paper manufacturing, adheres to several Read more…
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With all the talk of digital this and digital that, it’s easy think “digital” only pertains to smartphones, computers, and the Internet of Things. But keep in mind; digital printing on the Terrestrial Side of Things is growing too. In fact, a new Smithers Pira Market Report forecasts triple digit growth through 2024. The Read more…
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In today’s fragmented multimedia world, much attention is paid to the array of digital ways to reach Gen X’ers, Millennials, and the rising tide of “Boomlets,” or Generation Z. But for the here-and-now, keep in mind that Baby Boomers still control the majority of the nation’s disposable income. As consumers in their earlier years, they Read more…
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You generate and nurture valuable leads. You have your follow-up call down pat, which opens the door to a meeting. You put your best foot forward, make a great first impression, and deliver a compelling presentation. How do you then ensure that your potential new client keeps you top-of-mind during the decision-making process? By leaving Read more…
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Chances are you’re sitting on top of unused customer intelligence that can be put to work strengthening 1-to-1 marketing relationships. If you are a B2B marketer for example, at a minimum you have a customer’s name, company name, and address. You may also have his or her gender, job title, purchase history, and most recent Read more…
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You only have 3–5 seconds to get recipients to open your mail (the Open NOW Rate of physical mail), which is why an envelope’s top job is to get itself opened. The outer envelope is typically the last piece of a direct mail package to be designed; yet the first piece your audience will see. Read more…