If the financial services industry is any indication, direct mail is not only gaining strength among marketers, but also working well across various age groups. Recent information uncovered by direct marketing research firm Competiscan shows that “direct mail outreach by the financial services sector to Millennials grew faster than to any other age group from Read more…
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The United States Postal Service (USPS) is a remarkable organization that does not get nearly the credit it truly deserves. Besides the fact that is only costs 47¢ (or less) to send a letter 3,000 miles across the county, the organization has provided exemplary service for 241 years since Benjamin Franklin was named the first Read more…
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Informally, the old one-two punch refers to “an especially forceful or effective combination or sequence of two things.” In direct marketing the two-channel combo of direct mail and email packs a powerful one-two punch in getting the message out and bringing response in. Here’s why… Email Can Prime the Direct Mail Pump Before sending a Read more…
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Objective #1 in any direct mail campaign is to bring attention to your mail piece and get it opened. There may be no better way to accomplish this than to present your recipient with, well, a present in the form of a package with something three-dimensional inside. Who can resist opening a small package they Read more…
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When you get home, do pick up your mail and scan the envelopes as you walk back to your front door? Has your spouse already picked it up from your Post Office and left it on the counter for you to review when you have time? Do you look forward to reviewing your mail or Read more…
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With all of the man-power, time, energy, and money that you invest in your direct mail campaign, it’s worth it to take the extra time to cover your bases and ensure you don’t commit any of these common mistakes. Sending to a Bad List You’ve planned for months, invested money on production, printing, and postage, Read more…
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$1.8 billion. That’s how much the USPS spends each year to process undeliverable-as-addressed (UAA) mail. That figure reflects the 6 billion mail pieces that are tossed in the trash every year due to “poor address quality”. While the total volume of UAA mail has decreased over the years, that number is still shockingly high—and shockingly Read more…
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10 Statistics About Millennials and Direct Mail Capturing the attention of Millennials is a topic every marketer has considered or researched. How do we attract a generation glued to their phones, self-obsessing with selfies? Well, it may be time to look at Millennials in a new way because this generation isn’t made up of kids Read more…